The Joshua Tree Principle

Vor Jahren hat mir mein lieber Mann ein Buch aus England mitgebracht:
“The Non-Designer’s Design Book” von  Robin Williams         (not the actor and not the singer!!!)

Für mich als Non-Designer das beste Buch aller Zeiten und ich lese es immer wieder gerne.
Am meisten hat mir die Einleitung gefallen, die mich seit damals immer begleitet:

The Joshua Tree Principle

“… But first I want to tell you a little story that made me realize the importance of being able to name
things, since naming these principles is the key to power over them.

Many years ago I received a tree identification book for Christmas. I was at my parents’ home, and
after all the gifts had been opened I decided to go out and identify the trees in the neighborhood. Before I went out, I read through part of the book. The first tree in the book was the Joshua tree because it took only two clues to identify it. Now the Joshua tree is a really weird-looking tree and I looked at that picture and said to myself, “Oh, we don’t have that kind of tree in Northern California. That is a weirdlooking tree. I would know if I saw that tree, and I’ve never seen one before.” So I took my book and went outside.
My parents lived in a cul-de-sac of six homes. Four of those homes had Joshua trees in the front yard. I had lived in that house for thirteen years, and I had never seen a Joshua tree. I took a walk around the block, and there must have been a sale at the nursery when everyone was landscaping their new homes–at least 80 percent of the homes had Joshua trees in the front yards. And I had never seen one before! Once I was conscious of the tree, once I could name it, I saw it everywhere. Which is exactly my point.
Once you can name something, you’re conscious of it. You have power over it.
You own it. You’re in control.
So now you’re going to learn the names of several design principles. And you are going to be in control of your pages.”

(R. Williams page 13)

Diesen Artikel via Bookmark-Service empfehlen